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Fibermaxxing | Southern California’s New High-Fiber Food Trend
Health trends for the past several years have been all about protein—protein waters, protein chips, and protein-packed breakfast bowls have dominated the market. Today, Southern California is turning its attention to fiber. The trend, called “fibermaxxing,” encourages the consumption of foods, drinks, and snacks that are exceptionally high in dietary fiber. Fiber, once largely ignored, […]
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